Latest Activewear Trends for 2024

Written by: SA1NT Layers



Time to read 7 min

Activewear is evolving at an incredible rate, with trends like athleisure taking the concept of fitness attire to a whole new level. Consumer demand has changed significantly in the last few years, and many people are seeking sustainability, style, and versatility in their fitness attire as well.

If you need a debrief on the latest activewear trends for 2024, or simply need to freshen up your wardrobe, you've come to the right place.

Embracing Sustainability in Activewear

Sustainable Fabrics Revolution

Sustainable fabrics are a huge activewear trend going into 2024. The average consumer is more conscious of their global impact on the environment, and suppliers have adopted more sustainable practices in their operations.

Manufacturers have incorporated sustainable fabrics into their activewear like organic cotton and recycled polyester, which drastically minimise the carbon footprint of their clothing. Consumers are more likely to shop somewhere that makes a conscious effort to reduce waste in their manufacturing process.

Eco-Friendly Innovation

Activewear developers are getting innovative to meet the demand for eco-friendly practices. For example, fabrics like nylon are being developed from ocean plastics, and supply chains with eco-friendly credentials are being prioritised. Big brands like Patagonia, Nike and Adidas have all adopted environmentally friendly initiatives.

You can read all about SA1NT's commitment to sustainable practices.

Bold Trends in Athleisure

Neon Dominance

Neon is back in a big way. Although dark shades of activewear are still popular in the gym, the last few years have seen a resurgence in bright-coloured outfits. It's not a gender-specific trend either. Guys and girls alike have jumped on the neon bandwagon.

The best way to incorporate neon into your activewear outfit is to mix it with a darker colour. You don't have to look like a rainbow! For example, wear a neon top with dark-coloured bottoms, or vice versa.

Abstract Patterns Making a Statement

Gym wear is more about personalisation than ever before. Take some style inspiration from the bold graphics and geometric shapes that you see in the gym, which are particularly popular with leggings. You don't have to wear something completely crazy, but sometimes it feels good to stand out and make a fashion statement with your activewear.

Functional Accessories in Athleisure

Versatile Backpacks and Crossbody Bags

Versatility has become a top priority in gym wear, and backpacks are no exception. Activewear manufacturers have developed convenient backpacks with features that can accommodate a yoga mat, change of shoes, and other gym equipment.

One of the most innovative styles is a crossbody bag, which is a convenient, lightweight bag that slings across your shoulder. Crossbody bags are compact and designed to fit a lot of gear as efficiently as possible, so it can easily double as an everyday bag.

Tech-Enhanced Accessories

Technology has made big strides in the fitness world. From fitness trackers to safety precautions, there's a device out there for pretty much an activity.

Smartwatches can now track anything from your steps, calories burnt, sleep schedule, and heartrate. You can set goals and integrate your smartwatch with fitness apps to make sure you stay on track with your health.

Some fitness gear incorporates reflective detailing for extra visibility at night. If you enjoy a night-time run, whether it's for convenience or personal preference, there's a big market for reflective gear that ensures you'll be seen by passing traffic.

Versatility in Silhouettes

Workout clothes and activewear used to be only for the gym, but now people expect some versatility in their gym clothes. Here are just a few examples of how the line between gym wear and everyday clothing is being blurred.

Rise of Oversized Hoodies

It's not the 90s anymore, but oversized hoodies have made a comeback in 2024. Fitness enthusiasts love the versatility of baggy hoodies for a number of reasons. The loose fit is comfortable, lets your skin breathe, and looks good both in and out of the gym.

Hoodies have been a staple of streetwear for a long time now, so consider freshening up your wardrobe with a versatile top that can be worn throughout your entire day. The great thing about hoodies is they go with pretty much anything, and they're a piece of everyday wear that can be worn almost anywhere.

Wide-Leg Pants: The Epitome of Comfort and Style

While yoga pants dominate athleisure fashion, wide-leg pants have made waves in the last few years. Similar in texture to yoga pants, wide-leg pants offer a looser fit and an alternative style to traditional activewear.

Wide-leg pants combine the comfort and functionality of athletic wear with the style of casual wear. They're a versatile piece of clothing that can be worn both in the gym and for everyday activities, which is why they've grown in popularity.

Bodysuits: The Athleisure Staple

An activewear bodysuit combines the comfort and functionality of athletic clothing while providing a stylish and sleek silhouette. They're a versatile piece of clothing that has seen increased use over the last few years, both in and outside of gyms.

Bodysuits are known for their flexibility and comfort, and they're often made with moisture-wicking fabrics to wick sweat away from your body during a workout. They're also a great piece for layering, as they pair well with a hoodie thrown over the top. Activewear bodysuits are versatile and can be worn both during workouts or during the day.

Athleisure for Every Occasion

Athleisure is already a well established trend, and it continues to grow in new and exciting ways. Here are some ways that athleisure trends are developing in 2024.

Work-Ready Athleisure

Yes, you read that correctly. The fashion industry has designed workout and activewear clothes that you can get away with wearing in the office. So you can go straight from the gym to the office, or vice-versa, without stressing about a change of clothes.

Some examples of work-ready athleisure wear include tailored joggers, athleisure blazers, polo shirts, athleisure dresses, and athleisure jumpsuits. Of course, you should definitely read the room and use common sense when considering any work outfit.

Night Out Athleisure

From the office to a night on the town, the athleisure trend seems to have no limits. Night-out athleisure outfits combine the comfy and casual vibes of activewear with the stylish and trendy elements of tailored pieces you can wear for a night out.

Make the seamless transition from the gym to the streets with activewear brands that blur the lines between both. Some examples of night-out athleisure are statement leggings, sports bras, bomber jackets, bodysuits, and athletic-inspired dresses.

Athleisure Dresses: Comfort Meets Style

We know what you're thinking. Athleisure dresses? Really? Believe it or not, athleisure dresses are one of the rising trends of 2024. Their versatility and comfort have made them an increasingly popular choice of attire, and activewear designers are taking notice.

Athleisure dresses blur the line between sportswear and fashion, using stretchy fabrics that have functional capabilities to create a presentable yet sporty look. They're a versatile piece of activewear fashion that can be paired with sneakers for a casual look, or dressed up with sandals and ankle boots for a more polished appearance.


The world of activewear is constantly on the move, with practises like sustainability, versatility, and athleisure developing at rapid speeds. As fitness enthusiasts, it's important to keep on top of the latest trends and embrace the changes happening around us.

If you feel like your gym attire has gotten stale, now is the time to freshen up with the newest season of fashionable activewear. Experiment, mix and match, and embrace your own style with the exciting range of fitness clothes in the market.

For the latest in fitness advice and modern activewear, keep up with SA1NT as we continue to make waves in the fitness world.

Woman running across bridge

Frequently Asked Questions

What's trending in sportswear?

There are several exciting developments that are trending in sportswear & activewear in 2024:

Sustainable sportswear: With a growing emphasis on sustainability around the world, sportswear is no exception. Many brands are incorporating eco-friendly practices into their operations, including recycled materials, ethical production of goods, and minimal wastage.

Athleisure: Athleisure is big business in 2024. There's a growing demand for workout clothes with versatility, and manufacturers have developed clothes that can be worn both inside and outside of the gym. Athleisure blurs the lines between activewear and everyday fashion.

Bold colours and patterns: For a long time, gym clothes and activewear were about muted colours and dressing down, but flashy attires have made a comeback. Eye-catching colours and vibrant styles have become more popular in the gym, and the top brands are experimenting with this renaissance of style.

What is the future of activewear?

Activewear is developing at an increasingly rapid pace. Here are a few examples of the future of activewear:

Technology integration: As technology continues to advance, it's expected to see an increase in activewear that incorporates technology. Innovations like smart fabrics, wearable tech, and garments with embedded sensors are all expected to develop wide use.

Customisation and personalisation: If trends continue, brands will increasingly start to offer customisable activewear, allowing customers to tailor their garments in terms of style and fit. We could even see the use of 3D-printed fitness gear.

Inclusive sizing and diversity: Activewear brands continue to develop their clothes to appeal to a broad range of people. A more inclusive approach to sizing and diversity is expected to become a staple of most fitness clothing brands in the new future.

What sustainable materials are gaining attention in the latest activewear trends?

There are several sustainable materials gaining attention in the latest activewear trends:

Recycled polyester: Recycled polyester is made from recycled plastic bottles, helping to reduce waste and lowering the demand for virgin polyester production.

Econyl: Econyl is a regenerated nylon yarn that can be made from recycled materials such as plastic waste, abandoned fishing nets, and fabric scraps.

Organic cotton: Organic cotton is grown without using synthetic pesticides and fertilisers. It's a healthier practise for soil growth and reduces the environmental impact of traditional cotton farming.

What are the technological trends in sportswear?

Here are some of the emerging technological trends in sportswear:

Compression technology: Compression garments apply graduated pressure to certain body parts, reducing muscle fatigue, increasing blood circulation, and promoting recovery.

Moisture-wicking and temperature regulation: Activewear is increasingly being developed using moisture-wicking technologies, which move sweat away from your body as you exercise. This also has the effect of regulating overall body temperature.

Wearable technology: Wearable devices like fitness trackers and smartwatches are becoming more sophisticated, and see increased use in activewear every year. The latest models can track things like your heart rate, steps taken, and even your sleep schedule.